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Brand Reputation in the Era of Data – Principle 1: Empower Customer Control

Following up to the introduction of 8 Principles for Responsible Data Stewardship That Won’t Kill Your Customer Relationships, here’s the first principle. I know right off the bat that espousing customer control of coveted data collected at great effort and expense is marketing heresy. But it’s what

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Brand Reputation in the Era of Data: 8 Principles for Responsible Data Stewardship That Won’t Kill Your Customer Relationships

An Introduction. At what may be the dawn of a radical new era of technologically-driven marketing capability, I have been wondering – is enough ever going to be enough for the people being marketed to? People love their apps. They love online shopping. They love free stuff.

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January 2018
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